Every brand has a unique challenge. Some brands are new and need acceleration. Some need reinvention. Many need simple care and feeding. I bring my expertise and experience to help companies ensure phenomenal outcomes.

I know brands. I’ve built them from the first stakeholder interview to the groundbreaking campaign, and launched them to a worldwide audience.

As a brand strategist, I have crafted competitive audits, defined whitespace, positioning, brand architecture, and naming, and facilitated client workshops to ensure alignment and critical input.

As a creative director, I have led in-house teams and agencies to create breakthrough, award-winning work that performs, from brand identity, voice, guidelines, and packaging to integrated campaigns across national broadcast, radio, out-of-home, digital, and social.

The range spans B2B and B2C. I’ve combined my brand strategy and creative direction expertise to reposition brands like Aramark Destinations and Home Depot subsidiary The Company Store, as well as high-growth tech companies like Palo Alto Networks. I made eBay matter to a new generation of enthusiasts and rebuilt trust for University of Phoenix.

My passion is building creative teams that do the best work of their careers. I’ve led an in-house agency of 40 and scrappy teams of five, and both produced award-winning work that moved the business.

I use AI every day, for research, synthesis, testing ideas, and building the work. I’ve also built it into a facilitation process I developed, which uses image-based storytelling to help people uncover what they value most. AI speeds up the work, but finding the red thread and the true whitespace still takes judgment. That judgment, built over 15+ years with brands large and small, is what I bring.

When I’m not happily immersed in a brand challenge, I’m playing ice hockey, walking my dogs in the Oakland hills, and tending a garden that keeps getting more interesting.